SportStickers

Life's A Sport - Stick It!

SportStickers was born from a brainstorming session by Scott’s good friend who brought him onboard as a co-founder and lead artist to see the product vision to reality.  SportStickers was all about allowing people to express their enthusiasm for their outdoor sport through the format of the common “family sticker” but in a way that was interesting and unique.  A totally proprietary Kiss-Cut multi-sheet sticker was created that combined both a clear and color layer in the single-sheet packaging and allowed for a great presence at cash wraps in stores.  Ultimately SportStickers sported a catalog of hundred of choices including more traditional full color peel and stick style stickers.  Stickers were sold through the US but mostly focused on the east coast, and can still been seen on the road today.

Vibrant and dynamic, the SportStickers logo utilizes cool teal shades combined with fiery red to pop off the page and embody the natural tones and passion of outdoors enthusiasts.   Hearty, modern fonts also help to give the logo some substantial weight and easy legibility on small packaging sizes.

Broad entourage of printed assets created to help sell and market the stickers included such items as sell sheets, retail flyers, postcards and price sheets, cards, packing slips, and other support items.  SportStickers print items were designed with earth tones and topographic map cues integrated into the art to really connect with outdoor enthusiasts.

Wholesale customer interactions were made primarily at east coast trade shows, so a custom 10×10 pop up tent was created as well as a teardrop flag and sublimated table throw.  Additional small props and displays were added to make a space where customers could feel at ease and promoted conversation.

Basic ecommerce site developed to supplement wholesale business with a retail solution.  Simple but colorful product images, interesting site header on rotation, and additional information available about the company and product construction.  Online sales then pivoted to Amazon Marketplace at a later date, but used many of the same product images.

CLIENT

SportStickers

MISSION

Total brand and product design from scratch in a small team format

HATS WORN

Graphic & Product Designer, Manufacturer Liaison, Customer Service, Outdoorsman