For On-Site Sales, getting out and getting dirty are the name of the game.  As an agency comprised of experts with decades of combined talent in the outdoor industry, their best results are achieved when they can lean on their personal knowledge gained from time in the field.  It seemed essential to bring their hands-on ethos to the logo design.  The result is an aesthetic that calls on a map waypoint marker to drive home their presence both on the trail and in the boardroom.

Flanking the marker and bold initials are a mountain range that also has a certain familiarity to ocean waves.  We settled on cool, elemental green shades to build on the outdoor image.  From a view further back, it’s clear to see how the triangular characteristics can be found across the design which lends a cohesive feel.