Green Beagle Lodge

We put our noses to the ground for this one.

The Green Beagle Lodge came to Bradford Ink for graphic expertise when the idea for the facility was just in its infancy.  Through many great brainstorming sessions, we were able to put our heads together and build a classy, fun logo design that has expanded into an entire brand entity.  As Green Beagle has grown to become a renowned and distinguished local favorite, Bradford Ink has responded with a sizable range of graphic assets to help the Lodge stay on top of its marketing efforts, as well as outfit the facility with signage, merchandise, and informational pieces.

LOGO FEATURES

The Lodge was looking for an iconic logo that captured the upbeat exuberance of our furry friends while also conveying a mature and eco-conscious presence.  The resulting logo has proven to be very versatile, recognizable, and has helped the Green Beagle Lodge stand out as the premier pet resort in the greater North Carolina “Triangle” metropolitan area.

Additional design work has included custom logo adaptations for the Lodge’s “Academy” program as well as seasonally-themed logos for special occasions.

PRINT MARKETING DELIVERABLES

Green Beagle Lodge mounted an impressive marketing effort immediately upon conception of the brand formation, and turned to Bradford Ink to carefully handle the creation and organization of a large suite of contiguously branded components:

  • business cards
  • tri-fold brochures and tear sheets
  • postcards
  • bumper stickers
  • shirts

Most of these pieces were developed simultaneously with other artwork which demanded meticulous attention to detail to retain accuracy of brand continuity as well as a careful sense of timing.  Bradford Ink worked with many outside vendors to assure all artwork was printed and deployed properly.

PHOTOGRAPHY

While professional-level photography and photo editing isn’t Bradford Ink’s primary pursuit, we were none the less able to bring a high quality, artistic eye to bear on some important shots of the Lodge during construction and grand opening stages.  These photo assets were vital to providing relevant updates to social media, website, and associated marketing efforts in these initial stages of the business.

LARGE GRAPHICS AND INSTALLATIONS

Bradford Ink designed and sourced a large flag installation built onto the side of the main building for the Lodge’s own “Academy” obedience and enrichment programs.  Additional tasks also included the coordination of design assets with a sign company for creation of the Lodge’s custom HDU sandblasted road sign.

WEB DESIGN AND SUPPORT

Bradford Ink partnered with local web design experts to help develop Green Beagle’s website design initiative and the creation of nearly all of the site’s custom front-end graphic concepts and components.  Through dependable communication and flexibility at critical junctures, the Lodge was able to launch a functional and successful site at the planned time, as the facility opened.

CLIENT

Green Beagle Lodge

MISSION

To build a brand identity that combines the tail wagging exuberance of your favorite furry buddy with a sense of upmarket sensibility and broad expertise provided by a facility focused on an environmentally conscious business model.

HATS WORN

Designer, Photographer, and On-Site Consultant
GBL-Lodge
GBL-gear
GBL-Collateral
GBL-Shirts
GBL-Brochures
GBL-road-sign
GBL-front-desk
GBL-car
GBL-Banner