Chateaux Realty is a fast-growing real estate agency serving the booming Chapel Hill and Raleigh-Durham areas of North Carolina. Bradford Ink was hired at the onset of the agency’s formation to formulate a refined graphic identity, as well as offer ongoing creative services for numerous marketing projects and listings.
Chateaux Realty puts an emphasis on a top tier customer experience as much as exceptional results, so it was decided that the brand image needed to convey a luxurious and stately elegance that felt both understated and timeless. Bradford Ink created a unique Fleur de Lis mark to cap off an ornate script lettering for the agency’s name. The simplicity is both intentional and functional to allow the logo to be practically applied across a very broad range of realty uses.
Chateaux Realty needs to be highly visible, as well as have the ability to reach out to the local home buyer market frequently through a variety of printed marketing assets. Bradford Ink continues to add to a suite of items to handle these needs:
All items share the same core Chateaux branding in order to perpetuate a clean and well organized marketing effect, although some pieces expand on the basic design vision in unique ways as the need demands.
Chateaux Realty’s Facebook page was outfitted with a custom Profile & Cover image combo, that borrows some design aspects from the magazine listings. This polished combo brings their social media interactions up a notch.
