TCM approached Bradford Ink with a logo idea to replace their current design, which was getting long in the tooth and didn’t have the presence they really needed to make a strong impact.  After passing a couple emails back and forth to narrow down the design constraints, we were able to arrive at an effective and attractive design that feels like it really speaks their message.

We focused primarily on simple graphic elements laid out in an uncluttered and lightweight-feeling composition.  Blue had the right tone for the atmosphere of the business and green was a fresh highlight to help give a bold touch.  The end result has allowed TCM to roll out a number of important new marketing initiatives that all feature this concise new logo.