Bradford Ink was contacted by a fast growing 1-man woodshop in the Jersey area who needed a snappy logo to go with his fast growing furniture commissions and kids products. It was critical that the logo felt down to earth, simple, and designed with tight organization and purposeful margins in the same spirit as a seasoned carpenter designing the careful proportions of his or her fine wares. We gave a nod to the classic sawblade as a time honored symbol of a hard working shop, and added a balanced sense of character and handmade charm to top it off.